Sunday, March 31, 2013
April News
This April, Melbourne Aesthetic Heath Care is getting back to basics. Over the next month, we'll be sharing tips, offers and products to help you conquer the fundamentals of skin care.
April 2013 Newsletter
April 2013
Let’s get back to basics
This month at Melbourne Aesthetic Health Care, it’s all about
getting back to basics:
Cleansing. Toning. Moisturising.
You might not think about them very much but these three steps are
the foundations of healthy skin. As well as cleaning and rehydrating the skin,
cleansing, toning and moisturising prepare your skin for the application of
secondary skincare products, treatments and cosmetics. If you scrimp on the
basics, the initial results you see from applying serums, skincare treatments
and cosmetics might look great at first, but the results will quickly dissipate
or may not work as effectively as they should. Just like priming a canvas for a
beautiful painting, you need to prepare your skin to create and protect a
beautiful complexion.
You know how it is...
It’s late, you’re tired and all you want to do is go to bed. You
drag yourself to the bathroom, grab a dollop of cleanser, swipe it on your face
and follow up with a brief splash of cold water. You think about using toner.
You decide to skip it and go straight to your anti-ageing serum before
slathering on your moisturiser. After all, the serum is the product doing most
of the work, right?
But what you may not realise is that by taking shortcuts on the
basic steps of your skincare routine, that anti-ageing serum—and any skincare
treatments you might undergo—won’t have the chance to reach its optimum
performance.
Skincare 101
It would be a shame to let all that beautiful skin potential go to
waste, so let’s revisit the basic cleanse, tone, and moisturise routine to make
sure your skin is getting the love it deserves.
•
Cleanse – To make the most of your cleanser, start by washing your hands.
Not only is it hygienic but it allows your cleanser to focus on the dirt and
oil on your face, not on your hands. Blend the prescribed amount of cleanser
with some water and massage into your skin, focusing on any areas that are
rougher in texture or feel like they need extra cleansing. Continue for at
least 60 seconds before rinsing thoroughly with cool to tepid water.
If you’ve been wearing makeup, repeat the cleansing process again
before gently towel drying your skin.
•
Tone – Make the most of your toner by
saturating a flat, round cotton pad with water and squeezing out the excess
before applying the prescribed amount of toner. By adding water first, the
cotton pad will absorb less of your toner, meaning more toner makes it onto your
skin. Wipe the cotton pad across your face, focusing on any areas that are
rougher in texture or feel like they need some extra care.
•
Moisturise – Apply moisturiser to skin
that is still slightly damp. This assists the moisturiser in penetrating the
skin while also allowing the product to glide more easily across the skin’s
surface, meaning less product is required.
Using the right products
Now that you’ve taken a refresher course on basic skincare, now is
the time to ask yourself whether you have the right tools for the job. Correct
technique can only take you so far if you aren’t using the right cleanser,
toner and moisturiser to begin with.
Save 20% on skincare
basics
Melbourne Aesthetic Health Care offers a range of basic skincare
products to suit every skin type. To help you set you on the right road to
radiant skin, we’re offering 20% off the price of all cleansers, toners and
moisturisers for the month of April.
Not sure which products are best for your skin? Give us a call and
we’ll be happy to help!
News
Melbourne Aesthetic Health Care has a brand new website! Cleaner,
more informative and easier to navigate, the new Melbourne Aesthetic Health
Care website makes it even easier to achieve your best skin possible. Head on
over and take a look around. Be sure to
check out James’s new video skincare tips while you’re there too.
You can also visit our Facebook page to see what the lovely Lisa
Gormley and Catherine
Mack of Home and Away have to say about Melbourne Aesthetic Health Care.
Thank you very much, ladies.
As always, please get in touch with any questions and we look
forward to speaking with you soon about how we can help you achieve your
skincare goals.
Yours in good skin,
The Melbourne Aesthetic Health Care team
Thursday, March 14, 2013
March 2013 Newsletter
March 2013
We want more men!
At Melbourne Aesthetic Health Care, we’ve decided to make March all
about men. While women’s skin health is often a topic of discussion, men’s skin
health tends to fall by the wayside. But healthy skin should be for everyone.
We believe in a duty of care to all skins—regardless of gender—and that’s why,
this month, we’re focusing on skincare concerns, treatments and products for
men.
The difference between men
and women
When it comes to skin there are four main ways in which men differ
from women:
•
Thickness – Higher levels of
testosterone mean men’s skin has denser collagen fibre networks, slowing the
appearance of aging. Unfortunately, this can lead some men to neglect skincare,
leading to more damage over time.
•
Oil production – Oil production is also
affected by higher testosterone levels, with males producing more oil than
females. Although this oil acts as a natural moisturiser, it also makes men
more susceptible to acne, especially when combined with larger pores.
•
Hair growth – Once again, testosterone
is behind this difference. Shaving can cause skin problems including rashes,
irritation and ingrown hairs.
•
Exposure – Many men are employed in
professions that entail harsh environmental conditions. Extended periods of sun
exposure without protection can quickly damage the skin.
Caring for your skin
There are plenty of simple things men can do to take better care of their
skin.
•
Understand skin type – Is the skin oily or dry? Prone to
blackheads? Does it see a lot of sun? There is no such thing as
‘one-size-fits-all’ when it comes to skincare. Using products specifically
prescribed for a particular skin type can mean the difference between a rough,
blemished complexion and clear, smooth skin.
•
Shave smart – Reduce shaving irritation by shaving in the same direction as hair
growth. For a closer shave, shaving product should be reapplied before shaving again,
this time going against the growth.
•
Be kind – Shaving products that are high
in soothing and hydrating ingredients are best for men’s skin. Products
commonly found in supermarkets and chemists often contain harsh ingredients
that irritate the skin, like alcohol.
20% Off Dirt for Men
Don’t have time for skincare? Too much work? Or just don’t want the
world to know you’re putting stuff on your face? If this sounds like you or
someone you know then it’s time to check out Dirt for Men. Dirt for Men offers a range of
quick, easy-to-apply products for every skin type, delivered in simple, no-fuss
packaging.
For the next month, Melbourne Aesthetic Health Care is offering 20%
off all Dirt for Men products, making March the perfect time for men to start
taking better care of their skin.
Special offer
For a lot of men, skincare amounts to a splash of warm water in the
shower and a dash of shaving cream to help the razor along. Seeing a dermal
therapist is seen as something women do to pamper themselves. Even men who do
use skincare products may believe that visiting a skincare specialist is of no
use to them. But at Melbourne Aesthetic Health Care, we know that’s completely
untrue! There’s so much we can do for men’s skin health—we just need to get
them into the clinic.
If you know a gentleman who deserves amazing skin, now is the time
to refer him to Melbourne Aesthetic Health Care for a little skin magic. During
March, if you refer a male friend* to us and their visit results in the sale of
a treatment or product, we’ll make your next chemical peeling treatment FREE to
the value of $120.
News
Melbourne Aesthetic Health Care was featured in Vogue in December and January, Beauty Biz magazine, website Who’s
Your?, and beauty blogs Ponikuta and Checks and Spots.
As always, please get in touch with any
questions and we look forward to speaking with you soon about how we can help
you achieve your skin care goals.
Yours in good skin,
The Melbourne Aesthetic Health Care team
*Cannot be a previous or current Melbourne Aesthetic Health
Care client.
Subscribe to:
Posts (Atom)