Sunday, March 31, 2013

April News

This April, Melbourne Aesthetic Heath Care is getting back to basics. Over the next month, we'll be sharing tips, offers and products to help you conquer the fundamentals of skin care.

April 2013 Newsletter


April 2013

Let’s get back to basics
This month at Melbourne Aesthetic Health Care, it’s all about getting back to basics:

Cleansing. Toning. Moisturising.

You might not think about them very much but these three steps are the foundations of healthy skin. As well as cleaning and rehydrating the skin, cleansing, toning and moisturising prepare your skin for the application of secondary skincare products, treatments and cosmetics. If you scrimp on the basics, the initial results you see from applying serums, skincare treatments and cosmetics might look great at first, but the results will quickly dissipate or may not work as effectively as they should. Just like priming a canvas for a beautiful painting, you need to prepare your skin to create and protect a beautiful complexion.

You know how it is...
It’s late, you’re tired and all you want to do is go to bed. You drag yourself to the bathroom, grab a dollop of cleanser, swipe it on your face and follow up with a brief splash of cold water. You think about using toner. You decide to skip it and go straight to your anti-ageing serum before slathering on your moisturiser. After all, the serum is the product doing most of the work, right?

But what you may not realise is that by taking shortcuts on the basic steps of your skincare routine, that anti-ageing serum—and any skincare treatments you might undergo—won’t have the chance to reach its optimum performance.

Skincare 101
It would be a shame to let all that beautiful skin potential go to waste, so let’s revisit the basic cleanse, tone, and moisturise routine to make sure your skin is getting the love it deserves.

   Cleanse To make the most of your cleanser, start by washing your hands. Not only is it hygienic but it allows your cleanser to focus on the dirt and oil on your face, not on your hands. Blend the prescribed amount of cleanser with some water and massage into your skin, focusing on any areas that are rougher in texture or feel like they need extra cleansing. Continue for at least 60 seconds before rinsing thoroughly with cool to tepid water.

If you’ve been wearing makeup, repeat the cleansing process again before gently towel drying your skin.

   Tone – Make the most of your toner by saturating a flat, round cotton pad with water and squeezing out the excess before applying the prescribed amount of toner. By adding water first, the cotton pad will absorb less of your toner, meaning more toner makes it onto your skin. Wipe the cotton pad across your face, focusing on any areas that are rougher in texture or feel like they need some extra care.

   Moisturise – Apply moisturiser to skin that is still slightly damp. This assists the moisturiser in penetrating the skin while also allowing the product to glide more easily across the skin’s surface, meaning less product is required.

Using the right products
Now that you’ve taken a refresher course on basic skincare, now is the time to ask yourself whether you have the right tools for the job. Correct technique can only take you so far if you aren’t using the right cleanser, toner and moisturiser to begin with.

Save 20% on skincare basics
Melbourne Aesthetic Health Care offers a range of basic skincare products to suit every skin type. To help you set you on the right road to radiant skin, we’re offering 20% off the price of all cleansers, toners and moisturisers for the month of April.

Not sure which products are best for your skin? Give us a call and we’ll be happy to help!

News
Melbourne Aesthetic Health Care has a brand new website! Cleaner, more informative and easier to navigate, the new Melbourne Aesthetic Health Care website makes it even easier to achieve your best skin possible. Head on over and take a look around. Be sure to check out James’s new video skincare tips while you’re there too.

You can also visit our Facebook page to see what the lovely Lisa Gormley and Catherine Mack of Home and Away have to say about Melbourne Aesthetic Health Care. Thank you very much, ladies.

As always, please get in touch with any questions and we look forward to speaking with you soon about how we can help you achieve your skincare goals.

Yours in good skin,

The Melbourne Aesthetic Health Care team

Thursday, March 14, 2013

March 2013 Newsletter


March 2013

We want more men!
At Melbourne Aesthetic Health Care, we’ve decided to make March all about men. While women’s skin health is often a topic of discussion, men’s skin health tends to fall by the wayside. But healthy skin should be for everyone. We believe in a duty of care to all skins—regardless of gender—and that’s why, this month, we’re focusing on skincare concerns, treatments and products for men.

The difference between men and women
When it comes to skin there are four main ways in which men differ from women:

   Thickness – Higher levels of testosterone mean men’s skin has denser collagen fibre networks, slowing the appearance of aging. Unfortunately, this can lead some men to neglect skincare, leading to more damage over time.
   Oil production – Oil production is also affected by higher testosterone levels, with males producing more oil than females. Although this oil acts as a natural moisturiser, it also makes men more susceptible to acne, especially when combined with larger pores.
   Hair growth – Once again, testosterone is behind this difference. Shaving can cause skin problems including rashes, irritation and ingrown hairs.
   Exposure – Many men are employed in professions that entail harsh environmental conditions. Extended periods of sun exposure without protection can quickly damage the skin.

Caring for your skin
There are plenty of simple things men can do to take better care of their skin.

   Understand skin type Is the skin oily or dry? Prone to blackheads? Does it see a lot of sun? There is no such thing as ‘one-size-fits-all’ when it comes to skincare. Using products specifically prescribed for a particular skin type can mean the difference between a rough, blemished complexion and clear, smooth skin.
   Shave smart Reduce shaving irritation by shaving in the same direction as hair growth. For a closer shave, shaving product should be reapplied before shaving again, this time going against the growth.
   Be kind – Shaving products that are high in soothing and hydrating ingredients are best for men’s skin. Products commonly found in supermarkets and chemists often contain harsh ingredients that irritate the skin, like alcohol.

20% Off Dirt for Men
Don’t have time for skincare? Too much work? Or just don’t want the world to know you’re putting stuff on your face? If this sounds like you or someone you know then it’s time to check out Dirt for Men. Dirt for Men offers a range of quick, easy-to-apply products for every skin type, delivered in simple, no-fuss packaging.

For the next month, Melbourne Aesthetic Health Care is offering 20% off all Dirt for Men products, making March the perfect time for men to start taking better care of their skin.

Special offer
For a lot of men, skincare amounts to a splash of warm water in the shower and a dash of shaving cream to help the razor along. Seeing a dermal therapist is seen as something women do to pamper themselves. Even men who do use skincare products may believe that visiting a skincare specialist is of no use to them. But at Melbourne Aesthetic Health Care, we know that’s completely untrue! There’s so much we can do for men’s skin health—we just need to get them into the clinic.

If you know a gentleman who deserves amazing skin, now is the time to refer him to Melbourne Aesthetic Health Care for a little skin magic. During March, if you refer a male friend* to us and their visit results in the sale of a treatment or product, we’ll make your next chemical peeling treatment FREE to the value of $120.

News
Melbourne Aesthetic Health Care was featured in Vogue in December and January, Beauty Biz magazine, website Who’s Your?, and beauty blogs Ponikuta and Checks and Spots.

As always, please get in touch with any questions and we look forward to speaking with you soon about how we can help you achieve your skin care goals.

Yours in good skin,

The Melbourne Aesthetic Health Care team


*Cannot be a previous or current Melbourne Aesthetic Health Care client.