Thursday, March 14, 2013

March 2013 Newsletter


March 2013

We want more men!
At Melbourne Aesthetic Health Care, we’ve decided to make March all about men. While women’s skin health is often a topic of discussion, men’s skin health tends to fall by the wayside. But healthy skin should be for everyone. We believe in a duty of care to all skins—regardless of gender—and that’s why, this month, we’re focusing on skincare concerns, treatments and products for men.

The difference between men and women
When it comes to skin there are four main ways in which men differ from women:

   Thickness – Higher levels of testosterone mean men’s skin has denser collagen fibre networks, slowing the appearance of aging. Unfortunately, this can lead some men to neglect skincare, leading to more damage over time.
   Oil production – Oil production is also affected by higher testosterone levels, with males producing more oil than females. Although this oil acts as a natural moisturiser, it also makes men more susceptible to acne, especially when combined with larger pores.
   Hair growth – Once again, testosterone is behind this difference. Shaving can cause skin problems including rashes, irritation and ingrown hairs.
   Exposure – Many men are employed in professions that entail harsh environmental conditions. Extended periods of sun exposure without protection can quickly damage the skin.

Caring for your skin
There are plenty of simple things men can do to take better care of their skin.

   Understand skin type Is the skin oily or dry? Prone to blackheads? Does it see a lot of sun? There is no such thing as ‘one-size-fits-all’ when it comes to skincare. Using products specifically prescribed for a particular skin type can mean the difference between a rough, blemished complexion and clear, smooth skin.
   Shave smart Reduce shaving irritation by shaving in the same direction as hair growth. For a closer shave, shaving product should be reapplied before shaving again, this time going against the growth.
   Be kind – Shaving products that are high in soothing and hydrating ingredients are best for men’s skin. Products commonly found in supermarkets and chemists often contain harsh ingredients that irritate the skin, like alcohol.

20% Off Dirt for Men
Don’t have time for skincare? Too much work? Or just don’t want the world to know you’re putting stuff on your face? If this sounds like you or someone you know then it’s time to check out Dirt for Men. Dirt for Men offers a range of quick, easy-to-apply products for every skin type, delivered in simple, no-fuss packaging.

For the next month, Melbourne Aesthetic Health Care is offering 20% off all Dirt for Men products, making March the perfect time for men to start taking better care of their skin.

Special offer
For a lot of men, skincare amounts to a splash of warm water in the shower and a dash of shaving cream to help the razor along. Seeing a dermal therapist is seen as something women do to pamper themselves. Even men who do use skincare products may believe that visiting a skincare specialist is of no use to them. But at Melbourne Aesthetic Health Care, we know that’s completely untrue! There’s so much we can do for men’s skin health—we just need to get them into the clinic.

If you know a gentleman who deserves amazing skin, now is the time to refer him to Melbourne Aesthetic Health Care for a little skin magic. During March, if you refer a male friend* to us and their visit results in the sale of a treatment or product, we’ll make your next chemical peeling treatment FREE to the value of $120.

News
Melbourne Aesthetic Health Care was featured in Vogue in December and January, Beauty Biz magazine, website Who’s Your?, and beauty blogs Ponikuta and Checks and Spots.

As always, please get in touch with any questions and we look forward to speaking with you soon about how we can help you achieve your skin care goals.

Yours in good skin,

The Melbourne Aesthetic Health Care team


*Cannot be a previous or current Melbourne Aesthetic Health Care client.

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